Whole Reach

WholeReach · industry directory

Commercial Interior Design

The companies that define the commercial interior design industry, each read on the same nine-check website rubric — a 0–100 score with the exact fixes — alongside the concepts, the developments and the questions that shape the field.

34companies tracked
26sites scored
73average site score
8blocked our scanner

The companies

26 companies in the commercial interior design industry, each graded on the nine things that decide whether a buyer or an AI assistant can find and trust them online. Open any name for the full write-up and the specific fixes.

CompanyHQ / regionSite score
Genslerwww.gensler.comUS (global; Austin, TX office)92 1 to fix
Ivy by Houzzwww.ivy.coUS92 1 to fix
M Moser Associateswww.mmoser.comHong Kong (global)92 1 to fix
Material Bankwww.materialbank.comUS92 1 to fix
Programaprograma.designAustralia (global)88 1 to fix
SketchUpwww.sketchup.comUS (global)88 1 to fix
Adobe Creative Cloudwww.adobe.com/creativecloud.htmlUS (global)82 2 to fix
IA Interior Architectureinteriorarchitects.comUS (global)82 2 to fix
Pagewww.pagethink.comUS (Texas-rooted; Austin office)80 2 to fix
Rapt Studioraptstudio.comUS (multi-city)80 2 to fix
STG Designwww.stgdesign.comUS (Austin, TX)76 3 to fix
Unispacewww.unispace.comAustralia (global)76 2 to fix
Enscape (Chaos)www.chaos.com/enscapeGermany / US (global)74 3 to fix
Miromiro.comUS (global)74 3 to fix
AvroKOwww.avroko.comUS (New York, NY; global)72 3 to fix
Britt Design Groupwww.brittdesigngroup.comUS (Austin, TX)72 3 to fix
Ted Moudis Associateswww.tedmoudis.comUS (New York, NY)72 3 to fix
Corganwww.corgan.comUS (Dallas, TX; Austin office)70 3 to fix
HDRwww.hdrinc.comUS (global)70 3 to fix
Rhino (Robert McNeel & Associates)www.rhino3d.comUS (global)70 3 to fix
Perkins&Willperkinswill.comUS (global)68 3 to fix
Rockwell Groupwww.rockwellgroup.comUS (New York, NY; global)66 4 to fix
Morpholiomorpholioapps.comUS (global)62 4 to fix
Cline (formerly Mark Odom Studio)www.clinedesignassoc.comUS (Austin, TX studio)60 4 to fix
Joel Mozersky Designjoelmozersky.comUS (Austin, TX / Central Texas)27 7 to fix
Studio O+Ao-plus-a.comUS (San Francisco, CA)27 7 to fix

70+ solid   45–69 gaps   under 45 costing customers

Sites we couldn’t reach

8 businesses whose website blocked our scanner — common when a site filters datacenter traffic, and not a sign the site is broken. A blocked site is never scored zero.

AutoCAD · www.autodesk.com/products/autocad/overview ↗Autodesk Revit · www.autodesk.com/products/revit/overview ↗Bluebeam · www.bluebeam.com ↗HOK · www.hok.com ↗Michael Hsu Office of Architecture · hsuoffice.com ↗Nina Magon Studio · www.ninamagon.com ↗Studio Designer · www.studiodesigner.com ↗Ware Malcomb · waremalcomb.com ↗

Who defines the commercial interior design market

The firms, funds and institutions that set the terms in commercial interior design — context, not local listings; never scored.

Adobe Creative Cloudtechnology source

InDesign, Photoshop and Illustrator remain the production stack for concept boards, finish boards, presentation decks, proposals and environmental graphics. The quality of an interiors pitch document is very often an InDesign skill question rather than a design question.

ASID (American Society of Interior Designers)authority

The broad interior design membership association spanning commercial and residential practice, publishing widely cited research on design's impact on wellbeing and business outcomes, plus advocacy on licensure and practice rights. Its research reports are useful supporting citations for wellness and workplace claims.

ASID Texas Chapterauthority

The Texas ASID chapter, organized into regional design communities including Austin, Dallas, Fort Worth, San Antonio, Texoma and West Texas, and actively running events and leadership programming. The complementary state-level community to IIDA TXOK for an Austin firm building local relationships.

AutoCADtechnology source

Still the lingua franca for base building drawings, landlord as-builts, dealer furniture plans and quick test fits. Even Revit-based studios receive and issue DWGs constantly, so AutoCAD remains part of the working stack rather than a legacy tool.

Autodesk Revittechnology source

The dominant BIM platform for commercial interiors documentation — model-based plans, RCPs, elevations, sections, schedules and sheets that stay coordinated, plus the shared model most architects and engineers expect to work in. Revit fluency is effectively a hiring requirement on commercial interiors teams.

AvroKOcompetitor

A design and concept firm focused on hospitality — restaurants, bars and hotels — that also operates its own venues, giving it operator's-eye credibility on back-of-house flow, service sequence and seat economics that pure design firms cannot easily claim.

BIFMAauthority

The trade association for business and institutional furniture manufacturers, developing the safety, durability and structural performance standards that commercial furniture is tested against, plus the LEVEL sustainability certification. Specifications routinely reference BIFMA compliance, so it is the standards body behind most FF&E language.

Bluebeamtechnology source

The construction industry's standard for PDF markup, takeoff, measurement and collaborative review sessions. On interiors projects it is where drawing review, punch lists, submittal markups and site observation reports actually happen, and fluency in it is expected by contractors.

Britt Design Groupcompetitor

An Austin studio at 1210 W 49th Street with roughly 25 years of work spanning private residential, multifamily development, hospitality and commercial projects. Offers a turnkey process covering planning, construction oversight, furniture selection and art curation — a full-service local alternative for clients who do not want a national platform firm.

CIDA (Council for Interior Design Accreditation)authority

Accredits interior design degree programs against professional standards. It matters commercially because CIDA-accredited education is the usual pathway to NCIDQ eligibility and therefore to state registration — a hiring and credentialing constraint firms feel directly when building a team of registrable designers.

CIDQ (Council for Interior Design Qualification)authority

Administers the NCIDQ examination, the interior design profession's core competence credential covering fundamentals, professional practice and practicum across three sections. Because Texas requires passing all three NCIDQ sections before applying for RID registration, CIDQ is upstream of the credential that governs how a Texas firm may describe itself — cite it before any other body.

Cline (formerly Mark Odom Studio)competitor

Cline Design Associates announced in January 2026 its acquisition of Austin-based Mark Odom Studio; the studio began operating under the Cline brand on June 1, 2026, with Mark Odom continuing to lead day-to-day Austin operations at the same location. The Austin team now competes backed by Cline's architecture, interior design, landscape, planning, branding and FF&E procurement services — note that markodomstudio.com now redirects to Cline, so the former brand is retired.

Corgancompetitor

A Texas-headquartered firm with an Austin location and deep interiors practice alongside aviation and data center specialisms. For Texas commercial interiors work it is a frequent shortlist name, backed by in-state relationships and a research group focused on workplace performance.

Dezeenauthority

One of the most-read architecture and design publications globally, with heavy coverage of interiors projects and its own awards program. Broad reach and fast publication make it the outlet most likely to give an interiors project international visibility.

Enscape (Chaos)technology source

A real-time rendering and VR plugin that lives inside Revit, SketchUp, Rhino and Archicad, turning the working model into presentable imagery and walkthroughs without a separate export-and-render pipeline. It is the main reason client-ready visuals now appear so early in the interiors process.

Fitwelauthority

A building certification system for health promotion, originally developed by US federal health agencies and now operated by the Center for Active Design. Lighter-weight and lower-cost than WELL, which makes it the pragmatic option for portfolios and for tenants wanting a credible health credential without a testing-heavy process.

Genslercompetitor

The largest design firm in the world and the default incumbent on major corporate interiors, with a research arm whose workplace surveys set much of the industry's vocabulary. Maintains an Austin office, so it competes locally as well as nationally, and its scale, benchmarking data and global account relationships are the hardest thing for a regional firm to answer.

HDRcompetitor

An employee-owned firm combining architecture, engineering and interiors, strongest where interiors are inseparable from complex technical systems — healthcare, science and research, and civic work. Its single-firm engineering capability removes the coordination seam that pure interiors firms have to manage.

HOKcompetitor

A global design, architecture, engineering and planning firm with a substantial interiors practice spanning corporate workplace, healthcare, aviation, science and sports. Competes on breadth of technical expertise and the ability to carry a client from master plan through fit-out.

IA Interior Architecturecompetitor

A firm that does interiors and effectively nothing else, which is its whole positioning — no ground-up architecture practice competing for attention or staff. Strong in corporate workplace, technology and financial clients, and the most direct comparison for any firm claiming interiors specialization rather than an architecture firm with an interiors department.

IIDA (International Interior Design Association)authority

The commercial-interiors-focused professional association, running advocacy, design competitions, research and industry roundtables. Its awards and published research are legitimate citation material and its events are the primary networking venue for commercial interior designers and their manufacturer partners.

IIDA Texas Oklahoma Chapterauthority

The regional IIDA chapter covering Texas and Oklahoma through nine city centers — Austin, Dallas, Fort Worth, Houston, Oklahoma City, San Antonio, Tulsa, West Texas and the chapter office. Actively programming events across those markets, and the single most relevant professional community for an Austin commercial interiors practice.

Interior Design magazineauthority

The leading commercial interior design trade publication, best known for its annual Giants rankings of firms by interior design revenue — the reference every market-size and firm-scale claim in this industry traces back to. Project features here are a meaningful credibility marker.

Interiors & Sourcesauthority

A commercial interior design trade publication covering products, projects, codes and industry practice for specifiers. With Contract magazine's domain now folded into ICFF, it carries a larger share of the day-to-day commercial specification coverage.

Commercial Interior Design guides

Workplace and office interiors

The core commercial pillar — corporate headquarters, regional offices, spec suites and amenity floors. Covers open vs. enclosed ratios, meeting-room mix, focus rooms, cafes and town halls, and the honest tradeoffs between density, cost and the experience that gets people to come in.

Hospitality, restaurant and retail interiors

Hotels, restaurants, bars, clubs and stores, where the interior IS the product. Brand standards, guest journey, seat counts and covers, back-of-house adjacencies, durability under abuse, and the health-department and liquor-licensing constraints that generic design content never addresses.

Programming, space planning and test fits

The front end that decides whether a lease is even the right one — interviews and visioning, program spreadsheets, adjacency studies, blocking and stacking, and the test fit that tells a tenant how many people actually fit on a floor. The highest-leverage content because it happens before the lease is signed.

Workplace strategy, utilization and the hybrid office

Badge and sensor data, utilization studies, seat-sharing ratios, neighborhood models, hoteling and activity-based working. Post-hybrid this is the analysis that justifies the whole project to a CFO, and it is the content that reaches real-estate and people-ops leaders rather than designers.

FF&E specification, bid and procurement

Furniture, fixtures and equipment from budget through specification, competitive dealer bid, purchase orders, freight, install and day-two service. Includes dealer versus manufacturer-direct economics, markup versus fee-for-service procurement, and lead-time risk against a move-in date.

Materials, finishes and performance testing

Selecting finishes that survive commercial use and pass code — abrasion ratings, flammability class, cleanability, slip resistance, acoustics and light reflectance. Includes COM, CFA approvals, dye lots, sample management and the finish schedule that ties it all to the drawings.

Codes, accessibility and life safety

Occupancy load, egress width and travel distance, corridor and door clearances, ADA and TAS compliance, fire ratings and smoke separation, and the permit and inspection path. This is where an interiors project fails or gets delayed, and content that de-mystifies it earns trust fast.

Licensure, registration and scope of practice

NCIDQ certification, Texas RID registration through TBAE, what the protected title does and does not allow, who may seal interior construction documents, the architect-of-record relationship, and the clean handoff to structural and MEP engineers. Essential in Texas and a genuine differentiator.

Wellness certification — WELL, Fitwel and LEED ID+C

What each rating system actually measures, which credits an interiors scope can realistically control, cost and documentation burden, and how a tenant decides whether certification is worth pursuing versus simply designing to the standard's intent.

Sustainability, embodied carbon and circularity

Embodied carbon in interiors, EPDs and HPDs, Declare labels and red lists, material transparency in specifications, furniture reuse and refurbishment, and the fact that interiors churn on a five-to-ten-year cycle that makes reuse a bigger lever than efficiency.

Lighting, acoustics and environmental comfort

IES illuminance targets by task, layered lighting and daylight harvesting, glare and color temperature, NRC and STC, speech privacy and sound masking, thermal comfort and air quality. The complaints that follow a move-in are almost always acoustic or thermal, never aesthetic.

BIM, visualization and design technology

Revit and AutoCAD documentation standards, SketchUp and Rhino for concept, Enscape and real-time rendering, VR walkthroughs, Bluebeam markup, and the sourcing and specification platforms — Material Bank, Programa, Studio Designer — that run the back office.

Landlord scope, TI allowance and the work letter

Base building versus tenant scope, building standard finishes, the work letter, TI allowance dollars per square foot and what they may be spent on, landlord approval and construction rules, and how to design to an allowance without a surprise at bid. Frequently the single most searched-for practical topic.

Fees, contracts and design business terms

Hourly, percentage-of-FF&E, per-square-foot and fixed-fee structures, reimbursables, phase splits, additional-services triggers, AIA versus custom agreements, insurance and indemnity, and how to price construction administration honestly. Content that sets expectations and screens out bad-fit clients.

Construction administration, punch and move-in

Submittals and shop drawings, RFIs, site observation reports, substitutions, the punch list, substantial completion, furniture install sequencing, move management and day-two service. The unglamorous phase where reputations are actually made.

Austin and Central Texas market

Local conditions that shape the work — Austin office leasing and vacancy, downtown versus Domain versus suburban submarkets, the city permit and TAS review path, local contractor and dealer capacity, and the tech, hospitality and life-science tenants driving demand. The geographic content that wins search a national firm cannot.

Concepts

Registered interior designer (RID) vs. interior decorator
In Texas the Board of Architectural Examiners registers interior designers, and the RID title is protected in statute. A decorator selects finishes and furnishings; a registered interior designer is credentialed to work on interior construction affecting code, egress and life safety. Anyone may decorate, but only a registrant may advertise as a 'registered interior designer' in Texas.
NCIDQ certification
The interior design profession's competence credential, administered by CIDQ. Earning it requires qualifying education plus documented supervised experience and passing all three exam sections. Texas requires NCIDQ passage before a candidate may apply to TBAE for RID registration by examination.
Title act vs. practice act
A title act protects only the use of a name — anyone may do the work, but only registrants may call themselves the protected title. A practice act restricts the work itself. Which one a jurisdiction has determines whether registration is a marketing constraint or a barrier to doing the job at all, and it varies state by state.
Sealing and stamping interior construction documents
The act of a registrant applying a seal to drawings, taking legal responsibility for them at permit. Who may seal interior construction documents depends on jurisdiction, occupancy type and whether the work touches structure or life safety. Assuming your seal is accepted for a given scope is one of the more expensive assumptions in the business.
Architect of record
The licensed architect who seals the permit set and carries responsibility for code compliance. On many interiors jobs an interior design firm leads the design while an architect of record documents and seals. The relationship, fee split and liability allocation should be settled before proposal, not at permit.
Scope boundaries with structural and MEP
Interiors work stops at load-bearing modifications, new penetrations and mechanical, electrical, plumbing and fire-protection engineering, which require licensed engineers. Knowing exactly where your scope ends — and writing it into the agreement — is what keeps a designer from being blamed for someone else's system.
Programming
The structured discovery that converts business need into a quantified space requirement: interviews, surveys, headcount projections, workflow and adjacency needs, and a program document listing every room type, quantity and target area. Everything downstream is judged against it.
Space planning
Arranging the program within a real floor plate — circulation, structural grid, core and window line, department zones and room locations. It is the first point at which a lease's actual constraints meet the client's stated wants.
Test fit
A quick block plan showing how a specific tenant's program lands on a specific floor, usually produced free during the site-selection phase. It answers 'how many people fit here' and is the most common way an interiors firm gets in front of a tenant before a lease is signed.
Stacking and blocking
Stacking assigns departments to floors in a multi-floor tenancy; blocking assigns them to zones within a floor. Done together they resolve adjacency, growth and vertical circulation before any detailed planning begins.
Adjacency study
A matrix or diagram rating how strongly each group needs to be near each other. It converts political preferences into a defensible plan and is the tool that lets a designer say no to a corner office without making it personal.
Headcount and density (SF per seat)
Usable square feet divided by seats. Traditional US offices ran roughly 200–250 SF per person; densification pushed many toward 150 or below, and post-hybrid programs are climbing back as space converts to collaboration and amenity. It is the number a CFO benchmarks a project against.
Utilization study
Measuring how space is actually used via badge data, occupancy sensors, room-booking logs or manual observation. It routinely shows peak attendance far below headcount, which is the evidence base for seat-sharing ratios and for shrinking or repurposing floors.
Workplace strategy
The advisory layer above design — linking real estate, HR and technology decisions to business goals, then setting the seat-sharing ratio, space types and policy the design must deliver. Sold as a distinct engagement, it is often the most profitable and most defensible service a firm offers.
Neighborhood model
Assigning a team a defined zone with its own mix of desks, meeting and support space rather than assigning individuals to desks. It preserves belonging and wayfinding while allowing unassigned seating inside the zone, and it is the dominant hybrid-era planning pattern.
Hot desking and hoteling
Unassigned seating models. Hot desking is first-come, first-served; hoteling requires an advance booking through software. Hoteling gives predictability and usable data; hot desking is cheaper to run and more likely to generate complaints about not finding a seat.
Activity-based working (ABW)
Providing a variety of settings — focus rooms, project spaces, lounges, phone booths, benching — and letting people choose by task rather than sit in one assigned spot. Works only when the setting mix, technology and management behavior all support it; otherwise it reads as desk removal.
FF&E
Furniture, fixtures and equipment — everything not permanently attached to the building. It is usually a separate budget from construction, often a separate contract, and frequently the largest single line a designer controls.
Furniture specification and bid
Producing a specification package of every item with manufacturer, model, size, finish, fabric and quantity, then competitively bidding it to dealers. Written to a single manufacturer it is a sole-source; written to performance criteria it invites alternates and real price competition.
Dealer vs. manufacturer direct
Most contract furniture is bought through an authorized dealer that handles pricing, project management, warehousing, delivery, install and warranty service. Manufacturer-direct can lower unit cost on very large orders but removes the local service layer that actually gets a floor installed on time.
Lead time
Elapsed time from purchase order to delivery, commonly six to sixteen-plus weeks for contract furniture and far longer for custom, imported or specialty items. Lead time, not design time, is the usual cause of a missed move-in date, and it must be tracked from the first budget conversation.
Punch list
The itemized list of incomplete or defective work compiled at substantial completion, which the contractor and vendors must correct before final payment. Interiors punch lists are long by nature because the defects are all at eye level and everything is finished surface.
Install and day-two service
Delivery and assembly of furniture, plus the ongoing reconfiguration, repair, parts and warranty support afterward. Day-two capability is a major dealer selection criterion and a recurring revenue stream that pure design firms do not have.
Finishes schedule and spec book
The finishes schedule is the drawing-set table naming every surface material by room and location; the spec book is the written project manual defining products, standards, submittals and installation requirements. Together they are what a contractor actually buys from, and vagueness in either becomes a change order.
Mood board / concept board
A curated collage of imagery, materials and palette used to align a client on direction before drawings exist. Cheap to produce, invaluable for consensus, and dangerous when a client mistakes it for a commitment to specific products.
Rendering, photorealism and VR walkthrough
Real-time engines such as Enscape produce presentation images in minutes; photorealistic offline rendering costs more and takes longer but survives scrutiny. VR walkthroughs let a client experience scale and sightlines before construction, catching problems no plan review would. All of it raises expectations — what is shown will be measured against what gets built.
Sample and CFA (cut for approval)
A sample shows the material; a cut for approval is a piece cut from the actual production run being shipped, sent for sign-off before fabrication. Skipping the CFA is how a lobby ends up a different shade of blue than the sample on the board.
COM (customer's own material)
Specifying a textile from one supplier to be applied to another manufacturer's furniture frame. It unlocks design freedom but shifts responsibility — the designer must confirm yardage, railroading, repeat, cleaning code and that the mill's performance ratings satisfy the frame maker's warranty.
Wyzenbeek and Martindale abrasion ratings
The two standard tests for upholstery durability. Wyzenbeek (double rubs) is the North American convention; Martindale (cycles) is European. General contract use typically calls for 30,000-plus double rubs and heavy-duty higher. The two scales do not convert reliably, so specify to the test the mill actually reports.
Flame spread and ASTM E84 class
The surface burning characteristics test that sorts interior finishes into Class A, B or C by flame-spread and smoke-developed index. Building codes set the required class by occupancy and location — exit corridors and stairs are strictest. It is a pass/fail gate on wall and ceiling finishes, not a preference.
ADA clearances
Required accessible dimensions — 32-inch clear door openings, 36-inch accessible routes, turning space, reach ranges, counter heights and clear floor space at fixtures. In Texas these are enforced through TAS review as well as federal ADA, and a plan that ignores them will not survive permit.
Egress width and occupancy load
Occupancy load is calculated from area divided by a code-assigned factor per use, and it determines required exits, exit width, door swing direction and restroom fixture counts. Add seats to a restaurant plan and you may silently trigger a second exit — this calculation belongs at the start of planning, not at permit.
RCP and ceiling plenum
The reflected ceiling plan is the mirrored view showing ceiling type, heights, lighting, diffusers, sprinklers, speakers and sensors. The plenum is the space above it carrying ductwork, conduit and structure. Ceiling height ambitions live or die on what is actually in the plenum, which is why an early above-ceiling survey pays for itself.
Lighting levels and IES recommendations
The Illuminating Engineering Society publishes recommended illuminance and quality criteria by task and space type. Interiors design to those targets while managing glare, contrast, color temperature and rendering, and increasingly to daylight and circadian criteria driven by the wellness rating systems.
Acoustics — NRC and STC
NRC measures how much sound a surface absorbs, controlling reverberation within a room. STC measures how much sound an assembly blocks between rooms. Absorption does not create privacy and a high-STC wall that stops at the ceiling grid does not either — most acoustic complaints come from confusing the two.
Biophilic design
Designing to human affinity for nature — daylight and views, planting, natural materials, water, organic pattern, prospect and refuge. It has moved from a soft argument to a specified one because WELL and Fitwel award credit for it and post-occupancy surveys consistently reward it.
WELL certification
The International WELL Building Institute's standard, focused on human health across concepts including air, water, light, movement, thermal comfort, sound, materials and mind. Verified by performance testing and documentation, and pursued at project or portfolio scale. Increasingly requested by tenants using space as a return-to-office argument.
LEED ID+C
USGBC's LEED for Interior Design and Construction rating system, scoped to tenant fit-outs in commercial, retail and hospitality. It lets a tenant certify their own build-out inside a building they do not own, covering location, water, energy, materials and indoor environmental quality.
Declare label and Living Product Challenge
International Living Future Institute programs. Declare is a nutrition-label-style ingredient disclosure for building products, screened against the Red List of worst-in-class chemicals; the Living Product Challenge certifies products against a far more demanding regenerative standard. Both are how material transparency becomes specifiable language.
Embodied carbon in interiors
The carbon emitted producing, transporting, installing and disposing of interior materials and furniture. Because interiors are replaced every five to ten years while a structure lasts decades, cumulative fit-out carbon can rival the shell's — which is why EPDs and carbon criteria are now appearing in commercial specifications, not just in green-building pilots.
Circularity and furniture reuse
Keeping existing furniture and materials in service through refurbishment, reconfiguration, resale, take-back programs and asset inventories rather than landfilling at churn. Almost always the largest single carbon and cost reduction available on a fit-out, and increasingly the first question a sustainability-minded client asks.
Landlord work letter, building standard and base building vs. tenant scope
The work letter is the lease exhibit defining exactly what the landlord builds and what the tenant does. Building standard is the landlord's default finish, door, ceiling and lighting package. Base building covers shell, core, restrooms and primary systems; everything else is tenant scope. Misreading this exhibit is the most common source of an interiors budget blowing up after lease signing.
TI allowance
Tenant improvement allowance — landlord dollars per rentable square foot contributed toward the build-out, negotiated as part of the lease and often tied to term length. What it may be spent on is defined in the work letter and frequently excludes furniture, cabling and soft costs, which surprises tenants who budgeted the whole number.
Design fee structures and reimbursables
Common models are hourly with a not-to-exceed, a percentage of FF&E cost, a rate per square foot, or a fixed fee by phase. Each rewards different behavior — percentage-of-FF&E aligns the designer with higher spend, per-square-foot with efficiency. Reimbursables are pass-through costs such as travel, printing, samples and renderings, billed at cost or with a modest multiplier and capped in the agreement.
Procurement markup
Buying furniture at a trade discount and reselling to the client at a marked-up price, so revenue comes from the margin rather than the fee. It can be legitimate and disclosed or a source of real conflict; corporate procurement departments increasingly forbid it and require transparent fee-for-service instead.
Purchase agent vs. specifier
A specifier writes the specification and hands off; a purchase agent takes title, places orders, manages freight, damage claims and installation, and carries the associated risk and insurance. They are different businesses with different margins and liabilities, and a proposal should state plainly which one is being offered.

What’s happening

Questions people ask

What is the difference between an interior designer and an interior decorator?

decoration selects furnishings and finishes; commercial interior design programs the space, produces construction documents, coordinates consultants and administers construction -- and in Texas the title 'registered interior designer' is regulated, so the words are not interchangeable

What does 'registered interior designer' mean in Texas?

the Texas Board of Architectural Examiners registers interior designers alongside architects and landscape architects; explain that this is a protected title, and that an unregistered designer may practise but may not use the title

Do I need an architect, or can an interior designer handle my tenant improvement?

explain the scope boundary -- non-structural interior work versus anything touching structure, envelope, egress reconfiguration or life-safety systems -- and that the permit route, not preference, usually decides

Who seals the interior construction documents submitted for a permit?

explain that a registered interior designer may seal within their scope while an architect of record is required beyond it, and that the reviewing jurisdiction has the final word on what it will accept

What is a test fit and why should I get one before signing a lease?

define it as a preliminary plan showing how many people and what mix of rooms actually fit on a floor, and say it is the cheapest way to avoid signing the wrong lease

What does FF&E include, and what is not in it?

furniture, fixtures and equipment specified and purchased separately from the construction contract; note what usually sits on the construction side -- millwork, lighting, flooring -- because the boundary is where budgets go wrong

What is a landlord work letter and what is building standard?

explain base building versus tenant scope, and that 'building standard' defines the finishes the landlord will pay for, not the ones you have to accept

What is a tenant improvement allowance and what can it be spent on?

explain the mechanism -- it is negotiated in the lease and usually construction-weighted -- and say that what it covers for furniture, cabling and design fees is written in the reader's own lease rather than set by custom; do not state an amount

How many people can I actually fit in this suite?

this needs a test fit against the actual floor plate, core location, egress and the reader's own room mix; explain what a test fit answers and refuse to estimate from square footage alone

What is NCIDQ certification and does it matter for a commercial project?

describe it as the profession's competency examination administered by CIDQ, and note that Texas registration by examination requires passing all three sections

What is the difference between interior design and interior architecture?

explain that 'interior architecture' describes the technical, construction-document end of the same discipline and is a marketing term rather than a separate licence, and that only a licensed architect may be called an architect

What is programming, and why does it come before any drawing?

define it as interviews, counts and requirements gathered into a program document that decides room-by-room area, and note that skipping it is what produces a plan that fits the floor but not the organisation

What actually happens between the lease signing and move-in?

walk the sequence -- programming, test fit, schematic, design development, construction documents, permit, bid, construction, FF&E install, punch, move -- so the reader can see where their own project sits

What does a commercial interior fit-out cost per square foot?

the cost drivers -- base building condition, density of enclosed rooms, MEP work, finish level, market labour, whether furniture and AV are inside the number -- are what to publish; never publish a per-square-foot figure, because it will be wrong for the reader's building and quoted back at you

How much does an interior designer charge per hour?

rates vary by role, market and firm size; explain that a rate card without an hours estimate tells the buyer nothing, and give them the scope questions to ask instead of a number

How are commercial interior design fees structured?

describe the bases -- hourly with a not-to-exceed, fixed fee, per square foot, percentage of construction cost -- and what each does to incentives; do not publish a rate or a percentage

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